Many a time we do not recognise the fact that all those tiny profile avatars zipping though our news feeds are actually humans. We actually tend to forget that social media basically is meant to be just that – social. The reason why monitoring is important is that it puts back the social in social media.Brands or individuals who just post without listening from their audience are just shouting through a speaker without actual meaningful impact. You have to sensitive to what actually your target audience want from you or your brand, or else you can never build the trust required for long term success.
Monitoring therefore is a great source for crowdsourcing questions essential in shaping a better marketing campaign, close more deals, improve your products and services, and stimulate happier customers. Monitoring is also a great way to avoid possible disaster. In case suppose a local,national, or worldwide tragedy occurs, you will want to be the first to know so that you can stop all marketing messages and put forward actual human emotions. This will in turn generate positive feelings about your brand.
Reach and impact of social media today cannot be ignored. People are talking about your brand,your products or services, your competitors, your industry, and your employees – whether you appreciate it or not. These conversations happen candidly in real life, which turns into threads and discussion groups on social media. Instead of ignoring these conversations, wouldn’t you want to jump in and have a say in where that conversation goes? If someone complains about your brand,wouldn’t you want to know why so you can improve in the future? The bottom line is that monitoring matters, and it matters in a big way.